McFedries: TikTok creators compete globally, not just in their social graph
Trevor McFedries · Digital Humans and the Story Behind Lil Miquela · Mar 31, 2023 · at 24:30
Trevor McFedries is the co-founder of Brud, the company behind virtual influencer Lil Miquela. He discusses the implications of lowering technical barriers for digital creators.
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“And so, effectively, if you're creating media on TikTok, right, like, you're not even competing for attention in your following, in your social graph. Like, you're competing against the globe.”
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