Lakhani: Analysts Identify Bad Positioning Rather Than Creating Category Names
Anil Lakhani · a16z Podcast | What Startups Should Know about Analyst Relations · Jan 2, 2019 · at 8:52
Anil Lakhani, speaking on the a16z podcast, discusses how tech startups should leverage industry analysts during category creation.
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“Now, an analyst might not help you figure out what the right thing is or what the right category name is, but they'll definitely tell you what the wrong things are.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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