Rughani: Start enterprise B2B sales after establishing repeatable usage patterns
Jay Rughani · B2C2B in Digital Health, a founder's playbook · Dec 2, 2021 · at 19:09
Jay Rughani is an investor at a16z Bio. He advises digital health founders on when to transition from consumer to enterprise B2B sales.
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“We generally recommend turning on enterprise when you see repeatable usage patterns among a core customer group through concrete data gathering.”
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