Sandy Jen, co-founder of senior care company Honor, explains why senior care was underserved when she and Seth Sternberg were researching societal problems to solve.
“We don't talk about senior care much in society. We don't, it's generally a very taboo subject. We don't talk about death. We don't talk about things like, oh, you know, my mother can't go to the bathroom by herself anymore. And these are issues that, you know, a lot of people face, but no one wants to talk about it. No one wants to put it in front and center. No one wants to solve these problems.”
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More from Sandy Jen
PredictionNot checkable as stated
Jen: Honor will avoid invasive monitoring in favor of subtle senior tech
“Our strategy is to create something that's not really invasive, but very subtle. They can choose to use it, they can choose not to use it”
Sandy JenJan 2, 2019▶ 12:56a16z Podcast | Tackling Senior Care with Help from Technology
Insight
Jen: Care platforms must become domain experts on behalf of families
“You're expected, and part of the panic is that you're expected to become a knowledge expert instantaneously when you have no idea what's going on. And so part of our goal is to have Honor be that knowledge expert so that we're taking all of that burden away fr…”
Sandy JenJan 2, 2019▶ 6:25a16z Podcast | Tackling Senior Care with Help from Technology
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