Schrader: Onboarding non-ICP customers is more painful for AI labor products
Frederick Schrader · “Every small business should run itself” | Lassie with a16z · Jul 29, 2026 · at 36:54
Lassie co-founder Frederick Schrader explains why maintaining a strict Ideal Customer Profile (ICP) during onboarding is critical when selling autonomous AI labor.
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“If we onboard the wrong practice and say we can't actually automate that much of their work, then now we're kind of stuck with this customer that you know, we claim we're going to automate a bunch of labor for them. We can't do it. Are we going to do it? Are we going to offboard them? It's particularly painful, maybe more painful than in a kind of old world product.”
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