TikTok creators use Subway Surfers split-screens to retain short attention spans
Olivia Moore · The State of Apps with Olivia Moore · Feb 9, 2023 · at 57:27
a16z Consumer Partner Olivia Moore explains how viral multi-sensory TikTok split-screen trends re-invigorated growth for Subway Surfers.
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“It turns out that especially Gen Z users but all ages have started kind of split screening TikTok videos because people have such short attention spans. So they'll put the real video on top, or they'll put, you know, the voiceover on top, and then they'll put a clip of someone playing subway surfers in the bottom of the video in the hopes that this will get the viewer to kind of stop and stay engaged and stay focused on the video instead of just, like, scrolling away.”
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