Caroline Moon defines accounting as a manual ETL process for financial data
Caroline Moon · Finance as Strategy: When and How Startups Should Build a Finance Function · Jun 11, 2018 · at 6:00
Caroline Moon leads financial operations at Andreessen Horowitz (a16z). She explains why early-stage startups should view financial bookkeeping as structured data logging rather than administrative overhead.
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“Accounting is just a word that we use to talk about a manual ETL process of translating the money that flowed in and out of your company, whether it's revenue, contracts you signed, invoices you've paid for or have to pay, or payroll, and into a mineable financial data set.”
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