Gusto restricted early customers to California startups running first-time, salary-only payroll
Tomer London · How Gusto Used Customer Input to Scale Growth with Tomer London · Dec 5, 2024 · at 5:29
Tomer London, co-founder of Gusto, explains how the company launched its payroll platform by targeting an intentionally narrow initial customer profile.
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“So for us, it was so small. You wouldn't believe it was just California companies who only, who have salaried employees only. So no hourly employees, Who have, you know, no benefits or any other deductions from their payroll. And it's their first payroll ever.”
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