Rosenthal: Lytro doubled margins by shifting to recurring B2B model
Jason Rosenthal · a16z Podcast | Startups, Pivots, Culture, and Timing (Oh Shit!) · Jan 2, 2019 · at 29:31
Jason Rosenthal, CEO of Lytro, explains how switching from consumer hardware sales to a subscription-based B2B model improved margins.
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“We more than doubled our margin structure because again, with marketing and distribution and manufacturing, a one-time consumer sale is really, really hard. And we found a way to get to a recurring business rather than a one-time business.”
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