Srinivasan: Apple developed MagSafe using defect data from Genius Bar repairs
Balaji Srinivasan · a16z Podcast | The Rise of Full Stack Startups · Jan 2, 2019 · at 10:56
Balaji Srinivasan, general partner at Andreessen Horowitz, highlights Apple's MagSafe cable as an example of cross-layer feedback loops enabled by operating a full-stack business model.
“As I understand it, because Apple controlled the Genius Bar, they had people who would come in and they would be able to log all the defects that happened with Apple computers, right? And they found that a relatively small number of defects, but with a very high dollar value, were caused by people yanking the computer off the desk. And so they propagated this From the retail level, right, the, like, highest level of the business, all the way down to the very lowest level of the business, i.e. Solid state physics, right, to help a new device, right, to then sell and propagate all the way back up to this layer that sensed it, right?”
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