Founders should pick durable 10-year trends because building takes longer than expected
Augusto Marietti · How Kong Was Born: APIs, Hustle, and the Future of AI Infrastructure · Oct 21, 2025 · at 36:23
Augusto Marietti is the CEO and co-founder of Kong, sharing founder advice with a16z partner Martin Casado based on a decade of building Kong through prolonged early struggles.
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“It always take longer than what we think. It is good to take a trend the last 10 years, 20 years, because you have time to grow into and do a lot of mistakes and building, and just you have to generally believe it in this trend versus folding glitters, because it's going to take longer than what you think as a leader, as a human, as a marketer, as a product, as a revenue is always going to take longer. So take something that lasts and just put a 110% on it.”
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