Roy Lee: Instagram requires more controversy for virality than X
Roy Lee · Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks w/ Roy Lee · Jun 25, 2025 · at 10:19
Roy Lee, co-founder of AI startup Cluely, explains why his provocative video content performs differently on X and LinkedIn compared to Instagram and TikTok.
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“And this is something that I've said before, but I guarantee, like, my videos do not go as viral on Instagram, like, Instagram TikTok. And the sole reason is because on those platforms, they are not controversial enough.”
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