Hedleston: Enterprise Software Renewals Are Won During Customer Onboarding
Russ Hedleston · a16z Podcast | When Organic Growth Goes Enterprise · Jan 2, 2019 · at 14:09
Russ Hedleston, co-founder and CEO of DocSend, explains how rapid customer engagement during onboarding directly drives account retention and expansion.
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“We always say you win the renewal when you do the onboarding and getting everyone really engaged quickly with an account really helps with expansion and renewal.”
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