Rees: B2C pricing choices create price-explanation friction in enterprise sales
Amanda Rees · B2C2B in Digital Health, a founder's playbook · Dec 2, 2021 · at 18:29
Amanda Rees was not on this episode. A recording of them was played into it, so these are their words but not an appearance on the a16z Podcast. It still counts as said, and it is kept out of every score on their page.
Amanda Rees is the co-founder and CEO of Bold, a digital health platform for senior fitness. She advises founders on navigating the transition from consumer pricing to B2B enterprise contracts.
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“Be mindful of whatever you put out as your B to C pricing, because you will have to explain the difference between B to C and B to C to B.”
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