“And the clear cut for me was fashion especially when it comes to e-commerce a line or a segment of fashion where it's not necessarily about these creative big movements for a fashion model, but instead just small variations in the posing. And that in some ways is somewhat robotic already. We don't have a lot of variability into the types of poses we can do or the things that we can try when it comes to e-commerce. It has to look good on a website.”
quote is from the automated transcript, cleaned for reading:
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More from Sinead Bovell
PredictionHeld up
Bovell: AI will depress wages in modeling and programming
“We're going to see this across the board with AI. It's going to put downward pressure on a lot of different wages from modeling to programming, but that's where it becomes a little bit challenging.”
Sinead BovellApr 24, 2023▶ 18:51Beyond Avatars: How AI is Reshaping Online Identity (Danny Postma and Sinead Bovell)
AssertionPartly supported
Bovell: H&M employs thousands of data scientists using AI
“And we can also say a company like H&M, they have Thousands of data scientists that use AI to do things like forecast trends and understand and analyze supply chain.”
Sinead BovellApr 24, 2023▶ 11:39Beyond Avatars: How AI is Reshaping Online Identity (Danny Postma and Sinead Bovell)
PredictionNot checkable as stated
Bovell: E-commerce campaigns will let shoppers drop virtual twins into photoshoots
“Where we each get to be the model in the shoots that we see, so instead of just looking at the campaign, there might be an interactive option where you could drop in your own virtual twin to see how you would personally look in that image.”
Sinead BovellApr 24, 2023▶ 28:39Beyond Avatars: How AI is Reshaping Online Identity (Danny Postma and Sinead Bovell)
AssertionSupported
Bovell: Zalando demonstrated AI model proof of concept in 2019
“So if you look at e-commerce and a company, although we might not be as familiar with Zulando in America, they're quite a big fashion giant in Europe. For them to be researching this technology and showing very viable proof of concept as early as 2019, we know…”
Sinead BovellApr 24, 2023▶ 11:21Beyond Avatars: How AI is Reshaping Online Identity (Danny Postma and Sinead Bovell)
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