Peretti: Early HuffPost pioneered real-time headline rewriting using click data
Jonah Peretti · What's Next for the Internet? · Dec 19, 2019 · at 6:15
Jonah Peretti, co-founder of HuffPost and CEO of BuzzFeed, describes how early digital media capitalized on real-time user feedback loops compared to traditional print journalism.
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“So, like early HuffPost, we just did something super simple, which was you had a click meter on every headline, and we could just see which headlines were people clicking and which ones weren't clicking. If there was an important story and no one was clicking it, we'd rewrite the headline.”
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