Glueck: Foursquare SDK drove 400% CTR and 66% revenue bump for TouchTunes
Jeff Glueck · a16z Podcast | Data, Insight, and the Customer Experience · Jan 2, 2019 · at 5:25
Jeff Glueck, CEO of Foursquare, details the quantifiable impact of integrating Foursquare's location SDK into the TouchTunes mobile app.
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“They had, like, 400% increase in the click-through, and they had a 66% revenue increase, because it's a social message at the right time and the right place to the right person.”
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