Disclosure certainty 4/5 debate potential 3/5

Glueck: Foursquare profiles 150 million Americans via location data

Jeff Glueck · a16z Podcast | Data, Insight, and the Customer Experience · Jan 2, 2019 · at 10:14

Jeff Glueck, CEO of Foursquare, details the scale of Foursquare's real-world location tracking and consumer profiling network for ad targeting.

0:00 / 0:06exact quote · 6.5s
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“We profile hundred fifty million Americans based on the places they go, both through our own apps, but through a network of partners using our technology”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jeff Glueck

Assertion Contradicted
Glueck: Hotels are replacing human concierges with Foursquare's recommendation engine
“We enable for hotels, a bunch of hotels have gotten rid of their concierges, and they're just using the Foursquare recommendation engine in the hotels of the future”
Jeff Glueck Jan 2, 2019 ▶ 13:43 a16z Podcast | Data, Insight, and the Customer Experience
Assertion Not checkable as stated
Glueck: 125,000 companies use Foursquare's developer platform
“For Foursquare, we have a 125,000 companies using our platform to build better mobile experiences.”
Jeff Glueck Jan 2, 2019 ▶ 3:29 a16z Podcast | Data, Insight, and the Customer Experience
Assertion Not checkable as stated
Glueck: Foursquare SDK drove 400% CTR and 66% revenue bump for TouchTunes
“They had, like, 400% increase in the click-through, and they had a 66% revenue increase, because it's a social message at the right time and the right place to the right person.”
Jeff Glueck Jan 2, 2019 ▶ 5:25 a16z Podcast | Data, Insight, and the Customer Experience
Assertion Partly supported
Glueck: TouchTunes is a $500M business across 65,000 locations
“It's a five hundred million dollar music business in 65,000 locations, and their problem was, they have jukeboxes, right?”
Jeff Glueck Jan 2, 2019 ▶ 4:55 a16z Podcast | Data, Insight, and the Customer Experience
Disclosure
Glueck: Foursquare reaches 50 million monthly active users
“There's still fifty million people a month used across our apps and our website”
Jeff Glueck Jan 2, 2019 ▶ 9:00 a16z Podcast | Data, Insight, and the Customer Experience
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