Margit Wennmachers: Companies will proactively communicate cybersecurity strategy in core messaging
Margit Wennmachers · a16z Podcast | Crisis Time -- What to Do When Things Go Sideways · Jan 2, 2019 · at 22:12
Margit Wennmachers, general partner at Andreessen Horowitz, discusses how corporate PR and disclosure strategies regarding cybersecurity breaches will evolve.
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“I actually think we're going to come full circle, and I think companies will be out in front, and they're going to talk about their security strategy. They're going to admit that there's no such thing as 100% foolproof security, but they are going to make that part of their core messaging platform, because you can't just, like, hide this stuff anymore.”
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“We need so much of that because a lot of the folks here, they are running large companies, but like, they've never run a thing. They're out of a dorm into their new dorm with kombucha and massage tables.”
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“Diane Greene was ousted from Google for like a very innocent contract who'd look at pictures, I mean, satellites, right?”
Wenmachers: Never trust a PR agency that promises specific press outcomes
“And don't trust an agency ever that will promise you a headline or a story or any kind of outcome.”