Johnson: Apple has had no bad product launches since opening stores
Ron Johnson · a16z Podcast | Building Brands and Running Retail -- Ron Johnson and Tristan Walker Break It Down · Jan 2, 2019 · at 10:29
Ron Johnson, former SVP of Retail at Apple who led the creation of Apple Stores, reflects on how physical stores enabled effective product launches through consumer trial.
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“One of the values of the Apple stores over the past 12 years is Apple has really not had a bad product launch since we had stores.”
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