Insight certainty 4/5 debate potential 2/5

Wang: Fantasy sports excel primarily as social connection tools

Nan Wang · More Than a Game: Why Are We Obsessed With Sports? · Jul 13, 2023 · at 27:18

Nan Wang, cofounder and CEO of Sleeper, explains why incumbent fantasy sports platforms failed to capture broader audiences by focusing narrowly on stats rather than friend group dynamics.

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“Fantasy by itself only taps into a small die-hard demographic, but that the underlying foundation of why people play, and frankly why people enjoy sports, is that they're craving a social experience with friends”

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More from Nan Wang

Disclosure
Wang: Sleeper hired an all-female, non-sports design team at launch
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Nan Wang Jul 13, 2023 ▶ 29:41 More Than a Game: Why Are We Obsessed With Sports?
Assertion Not checkable as stated
Wang: Bracket-only sports platforms suffer engagement drop-offs after early upsets
“And that was especially true this year, because after day one, most brackets busted, and people don't have a reason to engage anymore, and so you'll see a natural drop off on pretty much every other platform where it's just about the bracket.”
Nan Wang Jul 13, 2023 ▶ 32:06 More Than a Game: Why Are We Obsessed With Sports?
Opinion
Wang: Social media is the most transformative force in sports
“I think one of the most transformative things for sports isn't necessarily new technology, but it's social media. And social media has given teams and athletes a microphone to be able to be their, you know, their selves and their brands, and to be able to reac…”
Nan Wang Jul 13, 2023 ▶ 48:57 More Than a Game: Why Are We Obsessed With Sports?
Assertion Not checkable as stated
Wang: Sleeper's user base is 30% female versus 10% industry average
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Nan Wang Jul 13, 2023 ▶ 30:49 More Than a Game: Why Are We Obsessed With Sports?
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