Wang: Social media is the most transformative force in sports
Nan Wang · More Than a Game: Why Are We Obsessed With Sports? · Jul 13, 2023 · at 48:57
Nan Wang is co-founder and CEO of sports social network Sleeper. He discusses how digital channels have fundamentally shifted fan-athlete engagement.
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“I think one of the most transformative things for sports isn't necessarily new technology, but it's social media. And social media has given teams and athletes a microphone to be able to be their, you know, their selves and their brands, and to be able to reach consumers directly in ways that they haven't be able to, they haven't been able to before.”
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