Microsoft used costume actors and Flash animations to publicly retire Clippy
Steven Sinofsky · Clippy: The Unauthorized Biography · Apr 27, 2019 · at 57:13
Steven Sinofsky, former Microsoft executive, details the PR campaign created by Lisa Gurry and the Office marketing team to officially retire Clippy during the release of Office XP.
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“Lisa Gurry on the office marketing team, like, had this, like, let's really go crazy. Yeah. And, like, actually, Like, have a retirement party, and so we went, we flew down to San Francisco, we met with the press to tell them this, and then at one point we just had somebody, ah, dress up as Clippy, and we rode around on the train, and he held signs up, like, we'll work for food, and we then did a bunch of animated shorts, because the web was new.”
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