Daher: Pilot gamified seed investor referrals using monthly update leaderboards
Waseem Daher · Doubling Down on Founder-Led Sales with Pilot's Waseem Daher · Nov 21, 2023 · at 12:51
Waseem Daher is the co-founder and CEO of Pilot. He shares tactics Pilot used to motivate seed investors and angels to refer early startup clients.
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“We used to do a thing in our monthly updates, back then we did monthly investor updates, where we basically had a referral leaderboard. We're like, thanks to these people for sending, you know, XYZ referrals this month. So we, like, tried to gamify it a little bit which I think for some of our investors definitely did light the fire under them a little bit.”
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