Daher: Founders want accounting problems solved, not just accounting software
Waseem Daher · Doubling Down on Founder-Led Sales with Pilot's Waseem Daher · Nov 21, 2023 · at 3:03
Waseem Daher, co-founder and CEO of Pilot, explains the core customer insight behind building Pilot as a tech-enabled financial service rather than pure accounting software.
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“I have never ever in my entire life heard a founder or a business owner say, I can't wait to buy accounting software. Like, no, what the founder says is, I really need someone to solve this problem for me. I need someone who feels like they're on my team, someone that has my back that can take care of this for me.”
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