Levine: Bottom-up enterprise startups need hundreds of thousands of users for PMF
Peter Levine · a16z Podcast | Finding Go-to-Market Fit in the Enterprise · Feb 26, 2019 · at 2:39
Peter Levine, General Partner at Andreessen Horowitz, discusses how bottoms-up enterprise software companies demonstrate product-market fit compared to traditional sales-driven enterprise startups.
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“That's sort of a new phenomena are enterprise companies that do have a bottoms up model whereby they do start with the consumer, which is typically a employee in a company where the product, you know, in some ways sells itself. And so that's another way of thinking about product market fit in terms of, can I get a product out there that's used by a large constituency of users? It's not 10 or 20. It's probably 100,000, maybe hundreds of thousands of users that start the flywheel going, and then the question is, is how do you capitalize on that with, you know, more of a top-down, I call it self-serve versus sales-serve in those environments, and we're seeing more of that now.”
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