Hariharan: Mobile game in-app purchases historically relied on under 0.5% of users
Anu Hariharan · a16z Podcast | We Gotta Talk Pokémon Go · Jan 2, 2019 · at 23:56
Anu Hariharan, partner at Andreessen Horowitz, analyzes how Pokémon Go's sponsored location model shifts monetization from consumer whales to merchant sponsors.
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“Historically, the in-app purchases, it really came from what they call the whale users, which are less than, like.5% of what the app users are”
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