Insight certainty 4/5 debate potential 3/5

Nejatian: Three structural flaws have killed every real estate tech attempt

Kaz (Kaz Nejatian) · Opendoor CEO: Building the Amazon for Homes · Oct 7, 2025 · at 24:30

Kaz Nejatian, CEO of Opendoor, outlines why previous attempts to modernize real estate transactions have structurally failed.

0:00 / 1:07exact quote · 67.8s
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“So I think like there's been three like structural flaws that have basically killed every attempt to solve this. The first one is like, let me solve a part of it. Let me solve the tiniest, like most profitable part of it first, which I objectively has failed like every single time to try it. Like when Amazon started, they didn't say, Hey, let me solve like selling books is not that profitable, but it's a really good way to get inventory, right? So we can get all inventory of all books. There's a PDF you get and has literally every book. So like the first one has been like essentially like narrowing yourself down to what it The second problem has been basically a channel problem, which is that like, hey, I'm going to solve this problem through the traditional channels. And that objectively just has failed, like, I think miserably, like every single time. And the third problem, which is like, some people have gone like relatively, like some relatively large businesses that do this in some pockets of the world. But they all essentially tip over and fail because they've solved it by throwing human beings and treating it like an operational problem.”

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