Mid-sized companies have too much internal inertia to buy from early startups
Dimitri Dadiomov · Launching a New Category with Modern Treasury's Dimitri Dadiomov · Dec 12, 2023 · at 10:03
Dimitri Dadiomov is the co-founder and CEO of payment operations platform Modern Treasury. He explains why selling early versions of B2B fintech software to mid-sized companies failed compared to early-stage startups.
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“Like very quickly we realized these companies would not, they would have too much inertia internally to actually sign up with a small startup.”
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