“And if you look at the data, employer-sponsored healthcare is outpacing inflation over the last 10 years is rapidly increasing.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Jay Rughani
Insight
Rughani: Three specific market conditions justify building two-sided healthcare networks
“While two-sided networks can be more complex to execute, founders who choose this go-to-market strategy are typically addressing at least one of three situations in which it can be worth the effort. One, broken data flows between two or more sets of constituen…”
Jay RughaniJul 27, 2022▶ 8:17Two-Sided Networks in Healthcare - a Founder's Playbook
Insight
Rughani: B2C2B lets health startups engage users before contracting payers
“While B to C to B can be more complex to execute, it gives startups the power to acquire and engage users directly without first contracting with the payer.”
Jay RughaniDec 2, 2021▶ 5:25B2C2B in Digital Health, a founder's playbook
“The biggest challenge we hear about with B to C to B is that you're signing yourself up to execute two go-to-market motions in parallel with the limited resources of a startup. The upside though is that if you achieve a high engagement and stickiness in both m…”
Jay RughaniDec 2, 2021▶ 7:50B2C2B in Digital Health, a founder's playbook
Insight
Rughani: Start enterprise B2B sales after establishing repeatable usage patterns
“We generally recommend turning on enterprise when you see repeatable usage patterns among a core customer group through concrete data gathering.”
Jay RughaniDec 2, 2021▶ 19:09B2C2B in Digital Health, a founder's playbook
AssertionNot checkable as stated
Rughani: Enterprise buyers expect digital health startups to present RCT ROI data
“Several digital health founders have told us that their enterprise buyers basically expected them to have a randomized control trial demonstrating the ROI before signing the partnership.”
Jay RughaniDec 2, 2021▶ 19:17B2C2B in Digital Health, a founder's playbook
Insight
Rughani: Network effects make parallel go-to-market motions easier
“And when one company successfully executes two independent go to market motions in parallel, a powerful network effect kicks in, and each go to market motion becomes easier because the other exists.”
Jay RughaniJul 27, 2022▶ 3:26Two-Sided Networks in Healthcare - a Founder's Playbook
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