Madrigal: Direct self-publishing allows tech companies to bypass mass-market journalists
Alexis Madrigal · a16z Podcast | Reinventing Media · Jan 2, 2019 · at 26:32
Alexis Madrigal, writer at The Atlantic, evaluates the trend of corporate direct-to-consumer publishing versus traditional tech journalism.
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“A lot of these companies can actually have a better sense of who they're trying to reach, and so they don't have to, like, go, they don't have to lens through a reporter who's gonna try and mass market it, right? Instead, they're just gonna go, alright, there's basically 250 people who need to know about this, I'm gonna put it on my blog, I'm gonna tweet it, and those 250 people are gonna find out about it.”
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