Hoffman: LinkedIn remains hard to disrupt due to difficult network dynamics
Reid Hoffman · Reid Hoffman on AI, Consciousness, and the Future of Labor · Oct 20, 2025 · at 41:31
LinkedIn co-founder Reid Hoffman explains why rival startups have struggled to unseat LinkedIn over two decades despite frequent disruption attempts.
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“And so I think the reason why it's been difficult to create a disruptor to LinkedIn is it's a very hard network to build. It's actually not easy. And by staying really true to it, you end up getting a lot of people going, well, this is where I am for that. And now I have a network of people with this, and we are here together collaborating and doing stuff together. And that's the thing that a new thing would have to be.”
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