Answered raw tape
D 5 · C 5 · P 5 · Cm 4 4.85
Q Yeah, and as we think about all the different jobs that are out there, you see all these charts where people are like, This industry is going to get hit really hard or is going to shift in this way. Do you think about marketing in particular in this Gen AI wave? Why do you think that industry or jurisdiction is uniquely suited to maybe be shaped by this?
A Yes. Marketing almost felt like the most, one of the most obvious use cases of Gen AI, Gen AI when it first came out. You're creating content. So whether using Jasper, Midjourney, any of these platforms, um, and then The natural sort of B to C to B to B evolution is, okay, we're creating an image. Now let's create an ad. Um, and so, you know, LLMs to that point are very good at generating content, but they're also good at gathering and synthesizing sets of data, um, and enabling, you know, hopefully end to end actions. Um, so what does that mean for marketing in particular? One, you know, the most obvious is creating marketing content, whether that's emails and blog posts or ads. Um, Um, and then there's another piece, which is enabling better research and the ability to collect and understand your customer. So that is now being able to be done on a more dynamic and real-time basis versus, you know, sending a bunch of surveys out and then collecting the data later.
AI assessment note: “Marketing almost felt like the most, one of the most obvious use cases of Gen AI”
Answered raw tape
D 5 · C 5 · P 4 · Cm 4 4.60
Q sense, I think it's true that every day I see a new tool and I'm like, oh my gosh, right? This, this is game changing. I could use this. But in another sense, it feels like my job actually hasn't changed that much. And I think this is true for, for many marketers out there. So how do you see that progression in terms of like really reshaping these roles?
A Yeah, I think we're in still the early innings of using these tools across the B to B world. Um, and that's very much the case in marketing as well. The CMOs that we've talked to, we just had a dinner with a bunch of, uh, CMOs across the barrier last week. They are super interested and want to be using AI based tools, but it's still in the sense of, you know, how, let me play with chat GPT to generate blog posts or emails. Um, SEO is still probably the first area where you're seeing, um, them start to experiment, but it's still not, you know, they're, it's still not where they're completely ready to trust and jump into formal software. The first shift we're going to see is the shift from being the doer. So I'm not writing the email, but I'm reviewing the email. So doer to reviewer. And then I think in the next year or two, a lot more of this content is going to be generated on a more automated, fast basis. And the like measurement and collection of the, um, of the, the performance will all be collected and done on an automated basis. Um, and then software is going to start making end to end suggestions saying, and it's going to be observing how marketers say, yes, this piece, this copy makes sense. This doesn't the same way, even if you're You know, interacting with GPT four Oh, right? Like it's, it's, it's, it's attuned to how, you know, staff or SEMA are what we want. Um, and…
AI assessment note: “The first shift we're going to see is the shift from being the doer.”
