Q It's not like the, the true opportunity space of data. So where does the data come?
A Broadly speaking, in consumer, there's a really beautiful thing that a lot of people that don't live and breathe this space, they don't recognize, which is there is a tremendous amount of data that's out there in the world. Meaning I can already see where a product is sold, how many SKUs a company has, meaning how many products that company sells, what the price points of The products are, what the end users think of the product, and if I'm tracking it, I could see how all those things change every single month, and how they compare to every other company in the category. Those factors have been shown to be predictive of success. People can aggregate those. Now the challenge, and this is, this is where it gets really tricky. The challenge is that you're consolidating information across literally hundreds of unstructured data sources. It's extremely intensive, and extremely intense, and very difficult.
AI assessment note: “consolidating information across literally hundreds of unstructured data sources.”