Q think of buyers, my guess would be that there are functional buyers and then aspirational buyers, people who are trying to buy because they're, they're seeking a vision for an image of themselves. How do you optimize for these different scenarios? Because I can't even imagine a scenario like this where you can't search by brand, for example. Like, how do you even look online? How do people Discover things.
A It's very interesting. Just going to the background of the question is, one of the things that we feel has evolved in the world is that for the longest time, we feel there was a strong belief that the only way to create good experiences for users is by owning inventory. We think of these two as different problems. Owning inventory is one part of the problem. Creating a great user experience is another part of the problem. To let you search for a brand that you want to buy, Doesn't mean you need to own the inventory of that brand. You need to know that the person is searching for that brand, and you need to know that you have the assortment for that brand. And as a result, you know, as marketplaces have matured, and what our viewpoint on marketplaces is, is that you can have a situation of having extremely fragmented and distributed supply, but still create a layer of marketplace and experience on top of it.
AI assessment note: “We think of these two as different problems. Owning inventory is one part”