Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q what about this case then? So going back to the stealth thing, this case of companies that are public, but they want to keep a low profile. And, and I'm thinking of cases where companies are trying to build a network effect. And part of that strategy might be keeping it on the down low while they go and do that. How do you navigate that on the PR side?
A I think it's entirely case by case. I see that happen more often when a small company is in a very, very competitive space with big incumbents who are innovating and could very quickly squash them if they wanted to. So it makes sense for some of those folks to really build the base, get the viral loop in and working for quite some time and have like a, you know, pretty good size user number before they start kicking in the PR side of things. There are other things that they could look at doing. If there are specific markets that they're trying to go after, let's say college, they might be able to do some more on the ground type efforts, um, might be more marketing or more on the ad side, even than, than PR. And there's different forms of PR. It doesn't necessarily mean that you have to go out and do a huge press tour and talk to 50 folks. It might mean just putting out a really good blog post explaining who you are. So there's this reference point. So if recruiting is a big Goal of yours. People could come to your site and they know what you're about. And, you know, if you do a few interviews, you're out there a bit more and people have more reference points to understand kind of like who you are, what you're about, your approach, like that stuff can be useful to you early on. So there might be some ways for you to do some level of PR where you're talking about how you see the …
AI assessment note: “ways for you to do some level of PR... that don't necessarily mean hyping your product.”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q what about this case then? So going back to the stealth thing, this case of companies that are public, but they want to keep a low profile. And, and I'm thinking of cases where companies are trying to build a network effect. And part of that strategy might be keeping it on the down low while they go and do that. How do you navigate that on the PR side?
A I think it's entirely case by case. I see that happen more often when a small company is in a very, very competitive space with big incumbents who are innovating and could very quickly squash them if they wanted to. So it makes sense for some of those folks to really build the base, get the viral loop in and working for quite some time and have like a, you know, pretty good size user number before they start kicking in the PR side of things. There are other things that they could look at doing. If there are specific markets that they're trying to go after, let's say college, they might be able to do some more on the ground type efforts, um, might be more marketing or more on the ad side, even than, than PR. And there's different forms of PR. It doesn't necessarily mean that you have to go out and do a huge press tour and talk to 50 folks. It might mean just putting out a really good blog post explaining who you are. So there's this reference point. So if recruiting is a big Goal of yours. People could come to your site and they know what you're about. And, you know, if you do a few interviews, you're out there a bit more and people have more reference points to understand kind of like who you are, what you're about, your approach, like that stuff can be useful to you early on. So there might be some ways for you to do some level of PR where you're talking about how you see the …
AI assessment note: “It might mean just putting out a really good blog post explaining who you are.”
