Q and this approach and this mindset is you no longer control that end-to-end. So on one hand, the argument could be that you specialize and it can really let you focus on what you focus. The flip side of that is what happens when you don't have that shipping in-house anymore? How do companies sort of manage and navigate their decision-making around, we're going to rely on this company for,
A My API for X. I'll give you an interesting example. We work with a company called Shopify, who I'm sure you work with on the shipping side, right? Um, so they power e-commerce, like an e-commerce platform for online businesses. So, especially if you are a non-technical business and you want to sell a really great product, but you don't have to worry about, like, managing a store and getting your website up, they manage that for you. And similarly, a key part in an online e-commerce store is payments, right? And so, Shopify, rather than, like, building their own payments infrastructure from end to end, said, rather than building it ourselves, we'd rather go down the path of working with Stripe and building on top all of the technology that we have to offer. So, how do you get to some point in the path where you say, hey, well, maybe we should just bring this in-house, right?
AI assessment note: “rather than building it ourselves, we'd rather go down the path of working with Stripe”