VAR

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 2, 2019 by Martin Casado · across every show →

Everything said about VAR, oldest first

Jan 2, 2019 negative
Insight
Casado: Startups must create pull-based demand before engaging value-added resellers
“And the thing is they don't have the sales force to carry pre chasm products. They're good at distributing things where there's a known budget, but if you're doing something. Fundamentally new, there's no way that a VAR can actually pitch, educate the customer…”
Martin Casado Jan 2, 2019 ▶ 2:16 a16z Podcast | B2B2C
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