TV ad campaign

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 26, 2019 by Jeff Jordan · across every show →

Everything said about TV ad campaign, oldest first

Feb 26, 2019
Disclosure
Jordan: eBay required $11M minimum spend for TV advertising campaigns
“When I was Managing eBay, you know, we were doing TV, and it was a million dollars to produce an ad, and then, you know, ten million dollars to distribute it with a frequency that the brand people thought was efficient. So, eleven million dollars was the ante …”
Jeff Jordan Feb 26, 2019 ▶ 29:06 a16z Podcast | Who's Down with CPG, DTC? (And Micro-Brands Too?)
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