TrialPay, every mention
14 scenes (2018) · ← back to TrialPay
tap a year for its mentions
every year 2018 anyone Alex Rampell 81Terry Angelos 12Max Levchin 8Sonal Chokshi 2James Beshara 2Ben Horowitz 1
Verbatim, from the transcripts: the passages where TrialPay comes up
Distribution, Channel & Partnerships
- ▶ 0:08 Alex Rampell So before I joined the firm, I ran a company called TrialPay, which was acquired by Visa in 2015.
- ▶ 0:50 Alex Rampell So before TrialPay came along, uh, the main, the main, uh, exit valve for a lot of advertising was Google search. 4 times in the scene
- ▶ 4:15 Alex Rampell The, the key thing that I tried to do with TrialPay, TrialPay was a personal project because I used to write software called shareware, try before you buy software. 3 times in the scene
- ▶ 8:23 Alex Rampell For TrialPay's business, this is how, there's some arrows here, and I'll try to illustrate what this meant, but we had a sales and marketing organization, which normally means that the marketing team is meant to drum up demand. 5 times in the scene
- ▶ 11:06 Alex Rampell It could just mean like they send out a newsletter and they say, Hey, uh, trial pays great. 5 times in the scene
- ▶ 15:09 Alex Rampell So the way that our business worked, if you remember some of the examples at the beginning, was we would partner with merchants, customer traffic would go to merchants, then merchants would say, hey, you don't want to go pay for this… 6 times in the scene
- ▶ 18:28 Alex Rampell Go pay download.com their half, because normally what we would do is we'd take about 20% of the economics, so if the person went to WinZip directly and then monetized via trial pay by signing up for Netflix or getting flowers, we would get… 2 times in the scene
- ▶ 19:43 Alex Rampell So all of the download sites on the internet started integrating trial pay, and most importantly, they only integrated trial pay. 2 times in the scene
The Oral History of TrialPay -- Obstacles and Opportunities in Payments
- ▶ 0:02 Alex Rampell I'm a general partner here at Andreessen Horowitz, where I mainly cover things fintech or financial technology, and I'm here with Terry Angelos, who is the SVP of Commerce Solutions at Visa, but I know him better as my co-founder at… 4 times in the scene
- ▶ 3:59 Alex Rampell Um, well, maybe, maybe we should talk a little bit about the evolution of trial pay, because if you think about where it is today, I mean, now you run a big chunk of, uh, commerce type stuff at, at Visa. 6 times in the scene
- ▶ 8:24 Terry Angelos You almost have to run at kind of two clock speeds, and so the hardest thing I think we did was, ah, make the decision eventually to, ah, really create a startup inside of TrialPay. 12 times in the scene
- ▶ 15:04 Alex Rampell Um, but the nice thing about what we did with Trial Pay and YUB, it's kind of funny, like after we did this, and then we saw, 5 times in the scene
- ▶ 26:37 Alex Rampell If you remember, I called it the TiVo problem at TrialPay, because we built this great appendage on top of payments. 4 times in the scene
- ▶ 31:35 Alex Rampell History and, ah, and, and lore from, from the early days of trial pay.