traditional television reach

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 16, 2017 by Jeff Jordan · across every show →

Everything said about traditional television reach, oldest first

Jul 16, 2017 bearish
Prediction Not checkable as stated
Massive Reach Will Not Sustain Broadcast TV Against Facebook and Snapchat
“Facebook and Snapchat increasingly are aggregating similar size audiences. So the concept of reach isn't going to be a sustainable differentiator over time.”
Jeff Jordan Jul 16, 2017 ▶ 11:18 How 'Going Direct' Changes Everything: for Brands, Retail, Marketing, and Advertising
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