Safeway

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Oct 26, 2018 by Alex Rampell · said 20 times in 7 episodes since 2017 · across every show →

Mentions by year

brought up most by Alex Rampell (11), Ryan Caldbeck (5), Jeff Jordan (1), Frank Chen (1), Elizabeth Weil (1)

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2019 15 mentions in 3 episodes 5 per episode
2018 1 mention in 1 episode
2017 4 mentions in 3 episodes 1 per episode

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Everything said about Safeway, oldest first

Oct 26, 2018
Insight
Practice Distribution Strategy on Smaller Partners Before Pitching Industry Whales
“The training wheels are often the smaller channel partners. So if you, again, go back to Serial, if you have Serial, you might want to try selling that somewhere else before you get Safeway to do a 2000 store test. Because if it doesn't perform well on that te…”
Alex Rampell Oct 26, 2018 ▶ 20:39 Distribution, Channel & Partnerships
Feb 26, 2019 positive
Insight
Caldbeck: Direct-to-consumer is best used as a product iteration channel
“So when we say it doesn't work, I think it is an incredible channel for iterating on a product. I think it drives innovation. I can find my consumer base and I can test a new product. Next month I can test a different product. That's very different than the of…”
Ryan Caldbeck Feb 26, 2019 ▶ 8:45 a16z Podcast | Who's Down with CPG, DTC? (And Micro-Brands Too?)
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