product-led growth

also referred to as: plg

6 statements across 5 episodes · 2 bullish · 3 bearish · 4 people on the record · first statement Feb 26, 2019 by Bob Tinker · across every show →

Everything said about product-led growth, oldest first

Feb 26, 2019
Insight
Tinker: Product-led growth fails when enterprise sales require committee approval
“If it's a committee decision where you'd have the CIO, the chief security officer, the VP of infrastructure involved, It's really hard to do marketing-led or product-led when you have a committee decision.”
Bob Tinker Feb 26, 2019 ▶ 27:20 a16z Podcast | Finding Go-to-Market Fit in the Enterprise
Jun 14, 2023 negative
Assertion Not checkable as stated
Ghodsi: Early product-led growth capped Databricks deal sizes at $30K
“And we could not do a deal that was bigger than 20 30 K. It was just impossible.”
Ali Ghodsi Jun 14, 2023 ▶ 29:11 Ben Horowitz on Executive Firing (and Hiring)
Jun 14, 2023 bearish
Opinion
Ghodsi: Product-led growth is overrated for enterprise software
“This PLG thing is just overrated for the kind of business we have in the kind of market we are in.”
Ali Ghodsi Jun 14, 2023 ▶ 29:57 Ben Horowitz on Executive Firing (and Hiring)
Jul 21, 2023 bullish
Prediction Not checkable as stated
Flanagan: AI natural language interfaces will enable universal product-led growth
“And like AI is a phenomenal unlock for product-led growth because product-led growth will get naturally built into every single product because every single product will have a natural language interface. And so like you will actually be able to onboard the pr…”
Kieran Flanagan Jul 21, 2023 ▶ 14:57 Growth vs Efficiency: Can You Have Both?
Oct 15, 2025 negative
Assertion Not checkable as stated
Ghodsi: Product-led growth was one of Databricks' biggest failures
“PLG is something that we had tried very hard and it didn't work for us. Like, and actually one of our biggest failures was PLG at Databricks.”
Ali Ghodsi Oct 15, 2025 ▶ 59:27 Ben Horowitz and Ali Ghodsi: How to Run a $100 Billion Business
Aug 12, 2026 bullish
Insight
Schmidt: The AI shift enables selling big platform software again
“There's a moment right now to go sell You know, big software again. Right. And to go sell platforms and it's because of this moment. And so I think people need to be studying kind of the 15 years ago models of like how people build this and the ecosystems arou…”
Joe Schmidt Aug 12, 2026 ▶ 34:21 Lighthouse or Landgrab? How to Pick Your AI Sales Strategy
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