pricing

“So if, for example, early on you set your price too low, you'll basically cannibalize your entire future market and it's very difficult to raise price.”

“I didn't understand until much, much later how true this is, that there's no single decision At least in enterprise, there's no single decision you'll make that is more important than pricing with respect to your valuation, not a single one.”

“How do you even think about pricing your product? And really that is one of the single most important things that you could do and do right. No pressure. It's hard to raise prices and your company valuation will eventually be tied to this.”

“I want you to be very careful because no single decision will impact the valuation of your company more than the decision you're about to make on pricing.”

“When it comes to setting pricing and to understanding what the market will bear, like there's nothing that can do it except for sales. Like this is just my experience. It's not market research. It's not marketing. It's not the entrepreneur. I don't believe if …”

“High prices are really underappreciated. High prices are often a favor to the customer. It's actually really funny. A lot of like, The naive view on pricing is the lower the price, the better is for the customer. The more sophisticated way of looking at it is …”

“A core principle of pricing is you don't want to price by cost. If you can avoid it, you want to price by value, right? Like you want to price, you have price where you're getting a percentage of the business value of, you know, especially when you're selling …”