PR agency

“A good agency or a good internal person, they don't say no. They say not now, and here's why, and here's what it would take.”

“I think it's a warning sign if an agency puts together a plan and two months of that plan is just prep and getting up to speed and onboarding. It's like in those first, definitely within the first month, you should have at least a couple of meetings set up.”

“An agency is ideally managed not by the founder, because as a CEO, you have lots of things to do, right? Like, you're growing a company, you're probably managing engineering still. Like, there's a lot of things to do. So ideally, you have someone with a lot of…”

“If you don't want to deal with PR, then don't bother hiring an agency. A normal reporter, completely reasonable reporter will expect to see and meet and talk to the CEO.”

“Don't expect to hire an agency and get results immediately, just like all of a sudden. You actually need to invest in the relationship both ways. The closer I've brought an agency, the better the results. The more I keep them at an arm's length, the results ju…”

“And don't trust an agency ever that will promise you a headline or a story or any kind of outcome.”

“I think an agency to come in at the very beginning and talk about the company's narrative and what are your value props, what are your market fit, and who are the people running this company? Super, super valuable to have an agency help you do that. Without ha…”