Poke

“One interesting thing they've done is actually the interface is iMessage. So you're texting with it. So, you know, of course, iMessage, you're typically only texting with people. So right away, that's subliminally sort of setting you up to expect to have a hum…”

“So by the time you get in, even though it hasn't done anything for you except sort of tortured you, you've already got this perception of value.”

“That alone, that little tiny feature is a great example of something that went, you know, kind of viral within a small subset of in, I'm sure led to tens of thousands of signups.”