market category creating scenarios
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 26, 2018 by Martin Casado · across every show →
Everything said about market category creating scenarios, oldest first
Oct 26, 2018
Casado: Standard GTM tactics fail when creating a new market category
“Most material on go to market that you'll find in the general literature is around mature markets where you do things like market research and you know, how to do pricing and you know, how to do comparative analysis and all of this other stuff. And none of tha…”