Margit Wenmachers

“Take as much care to decide like you're either going to take this function seriously and then actually do it and learn it because the people who are there to help you or actually don't bother because spending two dollars with a half-hearted commitment is a com…”

“You can do that, but you will never be as credible as an independent source of information.”

“I have not seen an agency that is equally excellent in every office that they have.”

“Do not ignore media. Because if there's a good story, you have permission to do everything else. You can have every conversation. You can screw up occasionally. But if there's no media, then like, what are you doing?”

“If you don't want to deal with PR, then don't bother hiring an agency. A normal reporter, completely reasonable reporter will expect to see and meet and talk to the CEO.”

“If the agency actually wants to repitch the business, you should fire them again. Because it's just a stupid ass decision. Replace the revenue, learn from why is the account gone, and then move the hell on.”