marginal cost
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by Clayton Christensen · across every show →
Everything said about marginal cost, oldest first
Jan 2, 2019
Christensen: Marginal cost thinking traps established companies facing disruption
“In accounting, we teach people that you should ignore fixed and sunk costs and only look at the marginal cost and marginal revenue Associated with the proposal that you're making a decision about. And that idea that you should ignore sunk costs, and just look …”