Kim Milosevic

“PR should be a really critical input instead of the decision being completely done, wrapped up, and then handed to PR to deal with.”

“They want, you know, a minimum budget of, let's say, 10,000 dollars a month, which is tough for a very early stage company. And for a seed stage company, that probably doesn't make sense.”

“The reality is just because you're hiring a PR firm or consultant doesn't mean that it's going to be less time. If you have a good PR firm, a good consultant, it should be more of your time.”

“Don't rush it. I think that's probably one of the biggest, you know, mistakes that companies make is by trying to do it too early when they don't have enough progress or milestones or growth to show that they have started to turn around. And they may put their…”

“One of the most important parts of this whole crisis scenario is what happens on the internal communication side. It is so important to be talking to the employees about what's going on. Ideally, they know if it's a big story that's going to break, they know a…”

“These young companies, they're raising a lot of money. These founders are getting an immense amount of responsibility very quickly and very early, a lot of times before they have a chance to build their leadership skills and handle a lot of these situations.”

“I think it's more like your brand is defined by how you handle these situations versus you taking a moment to say, how do we turn this into a brand opportunity?”

“There is no division, and especially if you're a founder, CEO, you and the company are essentially the same, and even if the focus, let's say, of the stories are on the personal issue, you Guess what? Your company is going to be mentioned in every single one o…”